Attitude Definition
Psychologists defines attitude in such a way that "Attitude is a learned tendency to evaluate things in a certain way. This can include evaluations of people, events or objects.''
Evaluation's are may be positive or negative.
Psychologists suggest's that there are many different components that make attitude.
- An Emotional Component
- A Cognitive Component
- A Behavioral Component
Attitudes may be be explicit and implicit.
Explicit attitudes are those that we are consciously aware.
Implicit attitudes are unconscious.
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